Creators can now test multiple thumbnails for their game or experience to see which perform the best, and have those thumbnails automatically be served to the right audience on Roblox. We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren’t following the Community’s rules. We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context. Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update.

We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home. We expanded our analytics to include avatar items, helping creators understand the demographics that their items are most popular with. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. Get ready for more vibrant, immersive experiences.

Marketplace: Updates to Publishing 3D Items

We expanded profiling capacity with new features in our Script Profiler to help creators. We launched Rights Manager that enables rights holders to protect their IP by requesting the removal of infringing content or assets. We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces. We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox.

• We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads.
• From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.
• We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster.
• We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox.
• Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences.

Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces. We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience. We improved our group revenue system, enabling creators to pay collaborators directly within creator hub and define percentage splits by revenue source. We enabled creators to highlight events happening in their experiences on the group page. We launched ads preferences within settings, allowing users to opt-in or out of personalized ads and data sharing.

Audio API full release

We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players. We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences.

We expanded controller emulation in Studio enabling creators to test their experiences in VR including Quest 2 and Quest 3 without the need for physical hardware. We launched a pilot test of a new Shopify integration, allowing select brands and creators to partner and sell real world items in game. We introduced platform chat within experiences so users can seamlessly communicate with their friends both inside and outside experiences. “Top Playing Now” https://chickenroadapp.in/ is a new experience sort that offers a real-time view of the most popular experiences on Roblox based on concurrent users.

We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We found that creators who use Regional Pricing have 26% more paying users in their experience. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation.

Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players. We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI. Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players. We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system. We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items. If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login.

• We introduced a new curation unit to recommend new experiences to people on Roblox every day.
• Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience.
• We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces.
• Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world.
• The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.

German support for Studio

We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant. We introduced a curated sort of Marketplace assets, recommending items to people on Roblox. We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever.

Every day, millions of people come to Roblox to create, play, and connect with each other in experiences built by our global community of creators. We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences. The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.

Request/Gift Robux for 18+

From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.

We launched new capabilities for our AI assistant which is now able automatically add, remove, or change assets in a scene in realtime. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey. We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators. Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items. We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child’s, and set restrictions on spending, screen time, chat privileges, and more. We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they’re interested in.

Experience Events Improvements

Eligible creators can now run price tests to find the best price is for each of their in-game products, helping creators grow revenue without sacrificing user engagment. Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games. Users are now able to customize and design Avatars within experiences, and add them directly into their inventory. We made it easier for creators to pick the lighting options that make the most sense for them by unifying lighting controls in Studio. Creators now have more controls over which players see what branded assets, with criteria like age and location.

We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform. We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox.

We rolled out our updated lighting system to Android devices, improving the quality and performance of lighting across experiences. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience. We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item. Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio. Creators can now add music to their experiences via our new integration with our partner Distrokid.

Cross-device 2-Step Verification (2SV)

We launched our new custom “Builder” typeface across all surfaces that Roblox supports today. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. We also improved its architecture to reduce the likelihood that it will hang or freeze. We redesigned Roblox Studio’s user experience to be more intuitive and flexible. We enabled users under the age of 13 to correct their age if necessary to ensure they’re engaging with content most appropriate for their age.